Insurance is in place to protect individuals and businesses when things don’t go to plan. Obviously, trust is a crucial aspect that people seek in insurance companies as they rely on them for safety and stability during challenging times. That’s why insurance companies must prioritize transparency, reliability, and exceptional customer service in order to meet the needs of individuals and business owners seeking to safeguard their assets through insurance.

Let’s talk about the elephant in the room

While insurance is meant to protect individuals, many still have worries and uncertainties about it. A recent study found that 90% of participants struggle to comprehend their insurance policies. The jargon is confusing and not everyone has the knowledge or wherewithal to extract the core information hidden in insurance policy proposals and documents. To add to the problem, major insurance companies may not have the capacity to offer constant guidance and transparency given their scale and the volume of transactions they have to address. It is also widely believed that individuals view insurance companies as businesses focused on making money rather than meeting customer needs, leading to a feeling of being ignored. This frequently happens with bigger insurance firms that struggle to offer individualized service because of their size. Another factor that increases the mistrust and frustration in the eyes of people is the very real possibility of getting lost in complex claims processes. This can be very stressful for people, especially during emergencies.

Green (and red) flags you should look for while choosing your insurance agency:

Transparency and open communication

Given the sensitive nature of insurance dealings, clear communication in terms of understanding risks and clearly outlining terms and coverage builds trust so nothing feels vague. Being a small business ourselves, we understand the value that open communication brings to the table, we always make our clients feel safe and heard while drafting custom policies that better serve their unique needs. Transparency is extremely important as it helps set the tone for a long-lasting relationship.

Tailored policies and advice

We often see huge conglomerates offering generic policies which may be of no use to a majority of people. Smaller agencies like ours understand the importance of tailored policies, and we make sure that every client gets a custom plan basis their own unique needs and requirements. This is one of the reasons why we have been able to retain our clients over years, our advice is always personal, and our policies are always custom-made.

Great customer service

When it comes to insurance, prompt responses from humans as opposed to bots goes a long way in making sure that clients feel heard. Having good customer service also means that clients can voice their concerns, questions, and fears openly without having to deal with bots and complex issue discovery. Having a human being available for support is a big bonus and having a dedicated relationship manager is always better; this is only possible for small insurance providers like us. We take pride in the fact that our agents are always approachable and available to handhold through advice and even claims processes.

Agile and dynamic amidst everchanging times

Given that the insurance industry is ever-evolving and responding to changes and trends, agility is an important skill to have for insurance companies. Climate change is the perfect example of how external factors can have a direct impact on insurance, therefore, agility and adaptability are very important and one should always look for this in an insurance agency. At Gonzalez Insurance, we are always on top of trends and are there for our clients even in the most uncertain times.

Building relationships

Being a smaller agency, we have experienced first-hand the importance of building a rapport with your clients over time. This encourages and enables agents to be more proactive, resulting in long-lasting relationships built on trust and mutual support.

Industry expertise

It goes without saying that one must always go for an agency that has a wide and deep industry knowledge and is always on top of trends given the dynamic nature of insurance.  One should avoid going with agencies that offer only generic umbrella policies as they will not be perfectly fit to cater to your needs. At Gonzalez Insurance, our years of expertise allow us to have rich domain experience which shines in our ability to deliver custom, tailored policies based on the unique needs of our clients.

If you’re looking for a long-term partner to serve your insurance needs, choose us for excellent service, smooth processes, and custom policies which help you get more.